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NetEnt Takes a Leap into Aggregation

Felicia Wijkander
Last updated on 29th January 2020

Published: 14/12/2019

Categories: News

It is no secret that one of the casino game developers we at SevenJackpots love is NetEnt. Their games, be it an online slots machine, or a game of Blackjack, Roulette or Baccarat, always have a special touch to them.

Almost all of the online casinos we have reviewed in the past have games developed by NetEnt in their casino game range. We believe that we have many a reason to love NetEnt, as should you.

On top of this, NetEnt also won the Casino Game Developer of the Year award at the SBC Awards in 2019, further elucidating the fact that NetEnt is one of the biggest casino game developers out there.

This new aggregation platform by NetEnt, called NetEnt Connect has gone live and aims to hit its partners a dash of fresh and exciting games. Let us see what all this is about.

Red Tiger Roars

Netent and red tiger

NetEnt Connect has recently purchased Red Tiger Gaming and has added fresh games from the studio to the platform. Red Tiger Gaming was bought at a whopping initial price of £200,000,000 with an additional prize consideration of £23,000,000 in September 2019.

This aggregation platform by NetEnt began with a closed beta in Casino Room operated by Ellmount Gaming, and it can be said without doubt that more operators will add to this list in the coming days.

Red Tiger Gaming is the first among equals to launch their games via NetEnt Connect. NetEnt is known for its integrations across multiple regulated markets and world wide customer relationships. This venture aims to make the best out of this.

It is also said that NetEnt Connect also aims to assimilate NetEnt Engage, which is NetEnt’s very own gamification and bonus engine. We are very excited for NetEnt and expect them to have another grand year in 2020.

Insider Information

Here is what the Chief Product Officer and Managing Director of NetEnt Malta, Henrik Fagerlund, had to say:

“The speed with which we have been able to go live with Red Tiger Gaming content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward.”

Furthermore, the CEO of Red Tiger Gaming, Gavin Hamilton said,

“A key incentive to work with NetEnt was to tap into the reach and markets it has built up. I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger Gaming too.”

This initial launch of NetEnt Connect will be monitored and validated by NetEnt in the following weeks. NetEnt has planned to expand the launch in the first few months of 2020, and plans to take the platform market by market.

We are looking forward to what NetEnt Connect will bring us. Stay tuned to your online casinos and don’t miss out on any of the amazing games brought out by this platform! We wish you the best!

 

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