Kindred Taps into Indian Talent with a Bengaluru Tech Hub

16 May 2024

Indian Silicon Valley will Join Kindred Teams in Australia and Europe

Looking towards continued global growth and expansion, casino and sportsbook operator and owner of 9 renowned brands Kindred Group PLC has announced the establishment of a new Tech Hub in Bengaluru, which will work hand in hand with the company’s existing teams in Australia and Europe.

The fresh investment in “the Silicon Valley of India,” as Kindred’s talent acquisition partner Sukruthi Kumar named Karnataka‘s capital, will help the Group find the “talented individuals who are passionate about technology, gaming, and responsible practices” needed to support the operator’s plans.

“Bengaluru is the Silicon Valley of India and the skills we are after are plentiful here. It is a very competitive market, and we feel very confident that Kindred is an attractive employer with an amazing work culture,” Kumar pointed out.

Job Opportunities for “A Positive Impact in the World of Online Gaming”

According to the Group’s talent acquisition partner, Kindred is looking for professionals from various technical fields with superb skills and knowledge in their area of expertise who want to make “a positive impact in the world of online gaming.”

Bengaluru provides over 87% of Karnataka’s GDP and between 34% and 40% of India’s IT exports. The city is considered one of the Top 30 smartest metros in the world, and its more than 30 Special Economic Zones (SEZs) and Software Parks host facilities for around 80% of the world’s tech giants.

The number of IT professionals working in Bengaluru is expected to reach 80 lakh soon, and the company aims to quickly become one of the top employers in the region.

The city is a “fast-paced, fast-growing, innovative Tech center,” Kindred Group’s Head of IT for India Nikos Christodoulou said, sharing his expectations that plenty of exceptional local talent will work in the new Tech Hub and contribute to Kindred’s growth strategy.

At the same time, the global casino and sportsbook operator enters the local job scene on the backdrop of mass layoffs and trouble for the homegrown gaming companies that offer online money games on the Indian market.

Kindred’s Progress towards Zero Revenue from Harmful Gambling

Half a year ago, we informed you about Kindred’s unique responsible gaming initiative to start openly sharing how much of the Group’s revenue is derived from high-risk gambling and how successful interventions are in improving the gambling behavior of high-risk customers.

The company’s website currently shows that the situation has improved further over the two quarters since Kindred’s announcement in October last year.

The operator’s share of total global revenues coming from High-Risk Gamblers for the first quarter of 2024 is 3.2%, while improvement was observed in 87.1% of intervention cases, compared to 3.3% revenues from high-risk customers and an 86.7% intervention success rate in Q3 2023, when the first report was released.

Kindred’s revenue shares from customers of all risk levels and interventions success rate, 2020 Q1 – 2024 Q1. Image:

According to Kindred Group’s gambler risk level classification, Social Gamblers contributed 71.8% of total revenues (71.3% in Q3 2023), Low-Risk Gamblers chipped in with 21.9% (21.8% six months ago), and Medium Risk Gamblers contributed 3.1% (3.6% in Q3 2023).

The available data spans four years, and we can see the continuous improvement in the revenue distribution strata and the success rate of responsible gambling interventions over time.

The corresponding figures for the first quarter of 2020 are 60.7% registered revenues from Social Gamblers, 25.6% from Low-Risk Gamblers, 9.9% from Medium-Risk Players, and 3.9% revenues reported from gamblers with high-risk profiles, while the interventions undertaken by Kindred’s Player Safety – Early Detection System (PS-EDS) and team of responsible gambling analysts were successful in 77.3% of cases.

It is important to note that these multi-level improvements have been achieved against a constantly expanding user base and market reach, as well as substantial growth in generated total revenues, as testified by the company’s last annual financial and sustainability report for 2023 marking a 13% revenue growth YoY (Year-on-Year) to GBP 1,210.5 million ($1,537 million, ₹12,806 crore) and a 48% growth in free cash flow to GBP 103.3 million($131.2 million, ₹1092.8 crore).

The PS-EDS system was first introduced in 2012 and is “a product of years of Kindred working in tandem with leading researchers to develop an approach that can accurately identify harmful gambling behaviour,” Kindred points out on their corporate website.

With the help of an algorithm based on the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5), web analytics, and risk calculations, the PS-EDS uses 27 criteria and behavioral indicators to make an assessment.

Following the automated detection of a risk profile, Kindred’s responsible gambling experts are ready to assume their role in assuring the best possible protection for the Group’s more vulnerable customers.